What beer brand was popularized in Smokey and the Bandit which 400 cases of it are smuggled from Texarkana Texas to Atlanta Georgia?

The beer brand popularized in Smokey and the Bandit is Coors, specifically Coors Banquet.

The film's plot revolves around smuggling 400 cases of Coors from Texarkana, Texas (where it was then illegal to sell) to Atlanta, Georgia, for a big party. The brand's association with the film helped boost its popularity and national recognition.