What surprised you about alcohol advertising?

* The amount of money spent on alcohol advertising is enormous. In the United States, the alcohol industry spends over $1 billion per year on advertising, making it one of the top 10 advertisers in the country. This money is spent on a variety of advertising channels, including television, radio, print, and online.

* Alcohol advertising is targeted at young people. Studies have shown that young people are more likely to drink alcohol if they are exposed to alcohol advertising. This is because alcohol advertising often portrays alcohol as being glamorous, exciting, and fun. It can also lead young people to believe that drinking alcohol is the norm, when in reality it is not.

* Alcohol advertising can be misleading. Alcohol advertising often makes claims about the benefits of alcohol that are not supported by evidence. For example, alcohol advertising may claim that alcohol can improve your health or make you more attractive. These claims are simply not true.

* Alcohol advertising can lead to alcohol abuse. Alcohol abuse is a serious problem in the United States. It is estimated that alcohol abuse costs the United States over $250 billion per year. Alcohol advertising can contribute to alcohol abuse by making alcohol seem more appealing and by encouraging people to drink more alcohol than they intended to.

Given the negative effects of alcohol advertising, it is important to be aware of the tactics that alcohol companies use to market their products. By being aware of these tactics, you can make more informed decisions about whether or not to drink alcohol.