Does beer belong to fmcg products?

Yes, beer absolutely belongs to the FMCG (Fast Moving Consumer Goods) category. Here's why:

* High Consumption Rate: Beer is a consumable product with a relatively high consumption rate. People purchase it frequently, often on a weekly or even daily basis.

* Short Shelf Life: While some beers can age well, most have a limited shelf life and need to be consumed relatively quickly.

* Mass Market Appeal: Beer is a product with broad appeal across a wide range of consumers. It's sold in large quantities in various retail channels.

* High Turnover: The nature of beer's consumption means there's high turnover in stock at both retail and wholesale levels.

Therefore, all these characteristics align beer with the FMCG category, which is defined by products that are purchased frequently, have a short shelf life, are sold in high volume, and are aimed at a mass market.