What was the new coke in

The New Coke was a reformulated version of Coca-Cola that was introduced in the United States on April 23, 1985, only to be discontinued due to a massive public outcry 79 days later. The company initially claimed that the change was made in response to consumer taste preferences, but it was later revealed that it was an effort to increase profits by boosting the sweetness of the drink.

The introduction of the New Coke was a major turning point in Coca-Cola's history. The company received significant backlash from consumers who were unhappy with the change, and many people expressed their preference for the original formula. As a result, Coca-Cola quickly reversed its decision and reintroduced the original formula as "Coca-Cola Classic" on July 11, 1985.

The launch of the New Coke was a major failure for Coca-Cola, and it had a significant impact on the company's reputation. The company lost market share and brand trust, and it took several years for Coca-Cola to fully recover. The experience also led to changes in the way that Coca-Cola managed its brand, and it became more cautious about making changes to the original formula.