What is the history of Snickers bar?

The Snickers bar is a chocolate-covered candy bar that is filled with peanuts, nougat, and caramel. It was originally created in 1930 by the Mars company and was named after the Mars family's favorite horse, Snickers. The Snickers bar was originally called the Marathon bar in the United Kingdom and Ireland.

The Snickers bar was not a commercial success in the United States until the 1980s. In the 1970s, the Mars company decided to change the name of the Marathon bar to Snickers in order to appeal to a wider audience. The name change was a success, and the Snickers bar quickly became one of the most popular candy bars in the world.

Snickers Marketing Campaigns

The Snickers bar has been the subject of numerous successful marketing campaigns. In 1990, the Mars company launched a campaign that featured the slogan "Snickers satisfies." This campaign was a success, and it helped to increase the popularity of the Snickers bar.

In the 2000s, the Mars company launched a series of campaigns that featured the slogan "You're not you when you're hungry." These campaigns featured celebrities such as Betty White, Joan Rivers, and Steve Carell. The "You're not you when you're hungry" campaigns were a success, and they helped to make Snickers one of the most recognizable candy bars in the world.

Snickers Today

The Snickers bar is one of the most popular candy bars in the world. It is sold in over 90 countries and is available in a variety of flavors, including milk chocolate, dark chocolate, and peanut butter. The Snickers bar is a delicious and satisfying treat that is perfect for any time of day.